The, European Laminate Flooring Association (EPLF) from Bielefeld, and its American counterpart, the North American Laminate Flooring Association (NALFA), from Washington, intend to further develop their relationship in future. Discussions regarding this cooperation were held at ‘Surfaces 2004’ in Las Vegas between representatives of the EPLF and the NALFA, comments Ralf Eisermann, chairman of the marketing committee of the EPLF.
Information has been exchanged and the foundation for further liaison has been established. One example of the new cooperation is the exchange of marketing statistics between both associations, so that sales of laminate flooring on the world market can be analysed and as a result, marketing activities can be tailored and improved. EPLF and NALFA will also communicate on the subject of ISO standards. Furthermore, plans have been made for an exchange of representatives at general meetings. At the next EPLF meeting in May, at Munksjö Paper in Aalen (Germany), NALFA Chairman Bill Dearing (Pergo USA) will be a special guest.